{"title":"Best Sellers","description":"\u003cp\u003eProven favorites that Red Raiders keep coming back for. \u003cmeta charset=\"utf-8\"\u003eThese are the pieces that became staples — the ones you will reach for on a cozy couch day, a gameday, or a bad hair day. \u003c\/p\u003e","products":[{"product_id":"texas-tech™-official-crewneck-custom-sweatshirt-cloud","title":"Texas Tech™ Official Crewneck Custom Sweatshirt (Cloud)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eTexas Tech™ Official Crewneck Custom Sweatshirt (Cloud) \u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eThe Sweatshirt in Cloud brings a confident, modern edge to Texas Tech™ tradition. It features a custom stacked wordmark crafted from hand-cut felt, delivering rich texture and elevated detail. Tonal embroidery on the shoulder showcases Texas Tech’s “From Here, It’s Possible” tagline, while a woven custom tag honors the university’s legacy. Built with a structured silhouette and oversized fit, this premium crewneck offers a refined alternative to oversized styles. Crafted with 80% cotton, 20% ramie, this sweatshirt is thoughtful, distinctive, and grounded everyday luxury, redefined. \u003c\/span\u003e\u003c\/p\u003e","brand":"Evermore Exclusives","offers":[{"title":"S","offer_id":43941458837582,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":43941458870350,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":43941458903118,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":43941458935886,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":43941458968654,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":43941459001422,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":44151934845006,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"5XL","offer_id":44151934877774,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2785\/7998\/files\/Weld_Eggshell_model_1.jpg?v=1783450193"},{"product_id":"texas-tech™-official-crewneck-custom-sweatshirt-java","title":"Texas Tech™ Official Crewneck Custom Sweatshirt (Java)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eTexas Tech™ Official Crewneck Custom Sweatshirt (Java) \u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eThe Sweatshirt in java brings a confident, modern edge to Texas Tech™ tradition. It features a custom stacked wordmark crafted from hand-cut felt, delivering rich texture and elevated detail. Tonal embroidery on the shoulder showcases Texas Tech’s “From Here, It’s Possible” tagline, while a woven custom tag honors the university’s legacy. Built with a structured silhouette and oversized fit, this premium crewneck offers a refined alternative to oversized styles. 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It features a custom stacked wordmark crafted from hand-cut felt, delivering rich texture and elevated detail. Tonal embroidery on the shoulder showcases Texas Tech’s “From Here, It’s Possible” tagline, while a woven custom tag honors the university’s legacy. Built with a structured silhouette and oversized fit, this premium crewneck offers a refined alternative to oversized styles. Crafted with 80% cotton, 20% ramie, this sweatshirt is thoughtful, distinctive, and grounded in everyday luxury, redefined.  \u003c\/span\u003e\u003c\/p\u003e","brand":"Evermore Exclusives","offers":[{"title":"S","offer_id":43941479481422,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":43941479514190,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":43941479546958,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":43941479579726,"sku":null,"price":82.0,"currency_code":"USD","in_stock":false},{"title":"2XL","offer_id":43941479612494,"sku":null,"price":82.0,"currency_code":"USD","in_stock":false},{"title":"3XL","offer_id":43941479645262,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":44189861478478,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"5XL","offer_id":44189861511246,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2785\/7998\/files\/Weld_Black_Model_2.jpg?v=1783450646"},{"product_id":"texas-tech™-x-dvniel-luu-official-wordmark-hat-workwear","title":"Texas Tech™ x Dvniel Luu Official Wordmark Hat (Workwear)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eTexas Tech™ x Dvniel Luu Official  Wordmark Hat (Workwear) \u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eThe Texas Tech™ x Dvniel Luu Workwear Hat brings a modern, elevated perspective to our gritty Red Raider style. Limited to just 300 individually numbered pieces, this exclusive collaboration blends Dvniel Luu’s clean design aesthetic with Texas Tech’s™ rich heritage. Crafted from hardy workwear canvas, it delivers a refined, textured look that feels both understated and distinctive. A bold Texas Tech™ wordmark anchors the front, while subtle details add depth from every angle. Confident, versatile, and thoughtfully made — this is everyday luxury, redefined for Red Raiders. \u003c\/span\u003e\u003c\/p\u003e","brand":"Evermore Exclusives","offers":[{"title":"Default Title","offer_id":43941617664078,"sku":null,"price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2785\/7998\/files\/WorkwearHat_1.jpg?v=1783451795"},{"product_id":"texas-tech™-x-dvniel-luu-official-wordmark-hat-black-white","title":"Texas Tech™ x Dvniel Luu Wordmark Hat (Black Tonal)","description":"\u003cp data-pasted=\"true\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eTexas Tech™ x Dvniel Luu Wordmark Hat (Black Tonal) \u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe Texas Tech™ x Daniel Luu Wordmark Hat delivers a confident, modern take on collegiate hats. Limited to 300 individually numbered pieces, this exclusive release pairs Dvniel Luu’s elevated design with timeless Texas Tech™ heritage. Crafted from rich black corduroy with a structured build, it offers a refined, tonal look that stands apart. Subtle details — including embroidered Double T mesh, gold accents, and a metal numbered tag — add depth without excess. 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Limited to just 100 individually numbered pieces, this exclusive release blends elevated design with unmistakable Texas Tech™ heritage. Crafted with a rich black corduroy front and structured construction, it delivers a refined, textured look. A bold wordmark anchors the design, while glow-in-the-dark white details and Double T mesh add subtle distinction from every angle. Finished with a gold top button and metal numbered tag, this is a rare piece made to stand out — and last. \u003c\/span\u003e\u003c\/p\u003e","brand":"Evermore Exclusives","offers":[{"title":"Default Title","offer_id":43941638406222,"sku":null,"price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2785\/7998\/files\/1BlackWhite_Hat.jpg?v=1783452110"},{"product_id":"texas-tech™-x-settlemier-s-limited-edition-letterman-jacket","title":"Texas Tech™ x Settlemier’s Limited Edition Letterman Jacket (Scarlet)","description":"\u003cp data-pasted=\"true\"\u003eThis jacket is a bold celebration of Red Raider heritage and American craftsmanship, handcrafted in the USA from premium Pendleton wool and genuine leather. \u003c\/p\u003e\n\u003cp\u003eEvery patch was hand-drawn and individually hand-stitched, ensuring no two jackets are ever exactly alike. Finished with refined details like clamshell pockets, loop-and-eye buttons, and a Texas Tech woven flag label, this truly one-of-a-kind piece is more than a jacket — it’s a bold celebration of Texas Tech’s do-it-ourselves grittiness built to be worn proudly today and valued for decades to come. \u003c\/p\u003e\n\u003cp\u003eWhether you’re celebrating graduation, honoring your roots, or simply bearing our banners far and wide, this jacket welcomes you into something lasting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eOnly 100 exist. 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Finished with refined details like clamshell pockets, loop-and-eye buttons, and a Texas Tech woven flag label, this truly one-of-a-kind piece is more than a jacket — it’s a bold celebration of Texas Tech’s do-it-ourselves grittiness built to be worn proudly today and valued for decades to come. \u003c\/p\u003e\n\u003cp\u003eWhether you’re celebrating graduation, honoring your roots, or simply bearing our banners far and wide, this jacket welcomes you into something lasting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eOnly 100 exist. 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Designed and screen printed in Lubbock, it features a striking Texas Tech pennant graphic on the front and a hand-lettered “Fight, Raiders, Fight” design on the back, complete with archival Masked Rider artwork. Crafted from a premium cotton blend with a soft fleece interior and oversized fit, it delivers warmth, ease, and standout style. 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